Deliverables
Digital strategy
Website
App
Client
Falck
Year

2016 – In2media

What We Delivered

We were responsible for preparing the strategy and undertook deep involvement in the organisation. The conceived roadmap has since been the cornerstone of all digital execution. This has initiated a total migration to a future proof web- and ecommerce platform (Episerver), a new consistent digital design for all touch points, a new service app for road assistance and a content strategy. Also, an innovation strategy was established, leading to the formation of an Innovation Board, which identified several new product and service innovation projects.

Results

  • The new web platform has seen a large lift in traffic and transactions
  • The new App has been very well received
  • The content marketing strategy has lead to a much higher level of engagement with +34.000 followers on Facebook